An awe5ome adventure.
Time flies when you’re democratizing the skies. Since 1971, Southwest’s purpose has been to connect People to what’s important in their lives and give them the freedom to fly through friendly, reliable, and low-cost air travel. Join us as we look back on 50 years of upholding that purpose, and visit this page often to find out how you can be a part of our year-long celebration.
Latest updates:
Latest updates:
Introducing The Colleen C. Barrett Institute
Visit the newly established CCB Institute for Cultural Excellence & Customer Service to engage with resources designed to help you and your organization make a remarkable impact.
New items in our shop
Check out the latest swag commemorating our 50th anniversary.
Excuse me, is this seat open?
We’ve created a podcast, “Is This Seat Open?” to share fascinating stories from our 50 years of flying, in partnership with LA Times Studios.
Moments in time. Experience the full journey
The Ultimate Report Card: The Southwest Effect
Blair, owner of a tour company in Bristol, Connecticut, dialed his print shop in a hurry. They were about to print 350 brochures announcing tours to Nashville for the year 2000, with flights originating in Providence, Rhode Island—nearly two hours away by bus. But Southwest Airlines had just announced plans to open routes from Bradley International Airport in Windsor Locks, Connecticut, 30 minutes from Bristol.
More on this moment
Something Old, Something New: The Southwest Repurpose with Purpose Program
The giant heaps of gently wrinkled leather could easily have been labeled “trash” and sent on their way.
More on this moment
COVID Response: Flying Through a Pandemic
As 2020 dawned, Southwest was poised for another banner year. But in less than a month, everything changed. January brought reports of a dangerous new virus spreading rapidly around the globe, one that would dramatically impact life as we know it. In particular, it brought the travel and tourism industry to a near-standstill, affecting every related business, from hotels to entertainment events to restaurants, and, of course, airlines.
More on this moment
The Heart of our People.
The Heart of our People.
Our Heart is to take care of People because we are more than an airline, we’re your neighbor.
Since 2008 we’ve contributed…
1.5 million hours of volunteer work by our Employees.
Over $222 million dollars toward local communities.
Nearly 480 thousand flights for those in need.
In honor of our 50th year, we’re inviting our Customers, communities, partners, and friends to join us in the call to put Hearts in Action to inspire a kinder, more compassionate world. Stay tuned for how you can join, and click below to learn more about our current Community Programs.
Learn about our community effortsSource: Southwest Airlines One Report.
Our Founder’s Philosophy.
Our Founder’s Philosophy.
Celebrate with us!
Showcase your Heart with stylish swag commemorating our 50th.
Shop 50th merchandise
Our memorable runway looks.
Our planes have been instantly recognizable for decades. Take a look at some of our high-flying fashions from the past.
